When it comes to creating real social impact, the systems behind the scenes often determine success. For Atlassian, finding the right nonprofit verification partner has saved time, reduced risk, and enabled the company to scale support for nonprofit organizations worldwide.

Atlassian powers 300,000+ customers with collaboration tools—they know what it takes to scale solutions that work. So when building their impact programs, efficiency wasn't optional. 

But when it came time to design the verification process behind Atlassian for Nonprofits—the arm of the Atlassian Foundation that supports the nonprofit sector with discounted software, support programs and educational resources—they first had to solve a thorny challenge. Before these tools could be deployed, Atlassian needed to ensure recipient organizations truly qualified for their discounts.

"There are a number of different cases in this world of nonprofit verification that are gray or confusing," explains Taylor Light, director of Atlassian for Nonprofits. "They require escalation [processes] and accuracy."

The verification bottleneck

Before partnering with Goodstack, Atlassian's verification process created significant delays. Customer-facing sales teams manually reviewed each nonprofit applicant, which could take weeks.

This time-intensive approach created a bottleneck for nonprofits eager to access Atlassian's tools. Meanwhile, Atlassian's customer advocates—meant to provide onboarding guidance and then ongoing support—were spending valuable hours verifying 501(c)(3) status.

In 2021, when Atlassian implemented Goodstack for nonprofit verification, the process became much simpler. Goodstack's technology could validate standard applications autonomously and flag those "gray-area" cases for human input and oversight. 

Today, customer advocates spend far fewer hours on administrative tedium and more effort on meaningful nonprofit support. "With the Goodstack integration, we've saved our customer advocate team a whole lot of time, so they can focus on everything that happens after the verification," says Light.

Braven.org, a U.S. based nonprofit focused on career outcomes for first-generation college students and individuals from lower-income communities, is one of the Atlassian Foundation’s education partners. With a 200-person team rapidly scaling their programs nationwide, Braven uses Atlassian's Jira, Loom, Confluence, and Goals apps to coordinate across seven different departments.

braven.org

A true partnership beyond verification

The Atlassian-Goodstack relationship has evolved beyond basic verification services into a true partnership. Goodstack's ability to work across multiple Atlassian teams and functions—including the company's internal employee volunteering and donation platform—has created synergies between the organization's various social impact initiatives.

The collaboration has also helped Atlassian achieve impressive metrics for its nonprofit ecosystem, including:

• 190,000 Monthly Active Nonprofit Users

• 12,000 Nonprofit Customers

• $37.5 million in donated product value in FY2024

As the partnership deepens, so does the potential to create lasting positive change. "Goodstack has been a design and thought partner with us, allowing us to stretch our brains about how we want to be a better partner to the social impact sector," says Light.

Learn more about how Goodstack's verification solutions can power your social impact program at goodstack.io.