Goodstack may be the new kid on the block, but our partners are already showing what is possible with the right tools. In a sector known for steady progress rather than rapid shifts, the momentum we’re seeing suggests that something new is beginning to take shape.

Our GivingTuesday numbers speak for themselves:

• Donation volume tripled year-over-year

• 14,000+ new verifications submitted and approved same-day for partner programs across nonprofits, social impact organizations, and educational institutions

• 0% downtime across our infrastructure

We're agile, modern, and designed for high adoption. And most importantly: we're just getting started.

The future of generosity

GivingTuesday 2025 brought in $4B in U.S. donations, a 13% year-over-year increase. Beneath the headline, the mechanism of giving is rapidly evolving.

Embedded giving, generosity woven directly into everyday digital experiences for employees and consumers alike, is accelerating.

Employees now expect giving to be effortless at work, just as donors increasingly give through social media apps like TikTok, point-of-sale round-ups, and in-app tools. Generosity thrives when it’s built directly into the experiences people already use, rather than siloed elsewhere.

This is the future we're building at Goodstack. By powering embedded giving experiences for leading brands, we’re helping organizations move beyond transactional moments toward authentic, scalable connections with their communities.

Partners making access possible

This GivingTuesday, we celebrated partners helping nonprofits access funding and top-tier technology across three key areas: product access, employee engagement, and user giving.

Product access: Premium tools for mission-driven organizations

Anthropic launched a global nonprofit program offering discounted access to Claude, helping organizations use AI responsibly to increase capacity and expand services.

Adobe Express is now free for eligible nonprofits, helping them create professional content in minutes, from campaign graphics to year-end reports.

Employee engagement: Mobilizing workforces for good

Atlassian hosted its 7th annual Week of Good, bringing together employees around the world to support causes and partner organizations, like their GivingTuesday campaign with Mary's Meals and International Volunteer Day with CareerVillage.org.

User Giving: Meeting donors where they re

Canva released new GivingTuesday templates and a guided website builder, empowering nonprofits to launch campaigns in minutes.

TikTok enables in-app fundraisers that allow nonprofits to reach supporters directly in their feed and drive real-time donations.

Momentum matters

Goodstack powers the infrastructure, tools, and partnerships that make modern giving possible. This GivingTuesday proved that generosity isn't slowing down. It's evolving.

The next chapter of impact is being written right now, and we're building the rails for what comes next.

Explore new ways to support nonprofits or embed giving experiences into your own products: