Gamify giving with Goodstack

Aylin Oncel
Sep 26, 2025
3 min read

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Sparking a culture of giving at scale takes more than good intentions. It requires a platform that makes recognition effortless, rewards meaningful, and participation intuitive, regardless of where employees are based. That’s why Goodstack has created a gamification system within its workplace giving platform that’s designed to meet companies where they are. Like the full Goodstack suite, it’s fully configurable, automated, and aligned to each organization’s values.
Why gamification matters for impact
It lowers the barrier to entry: One first, easy win builds momentum. Goodstack partners like Atlassian use a linear badge path where the first badge can be earned with one single action, like volunteering for the first time.
It recognizes real actions: Our system goes beyond counting hours to highlight meaningful milestones, like starting a fundraiser, volunteering, recruiting peers, or launching new opportunities.
It celebrates progress, not just outcomes: Automated badges, notifications, and rewards keep people engaged over time and minimize the administrative lift for internal teams.
Goodstack has built a fully configurable rewards system that allows companies to:
Set custom reward criteria: You define the milestones that matter, whether those are volunteer hours, donations, creating time-bound fundraisers, or driving team participation.
Create a tailored path to progression: You can configure linear paths for rewards or themed ones, setting ceilings on total badges to keep the employee journey clear and motivating.
Design a fully branded experience: Badge names, imagery, and description are all customizable to fit in perfectly with your company’s culture and campaigns.
We’ve incorporated automation into our system, so that when an employee hits a milestone, rewards on the platform (wallet credits, matching donations, and so on) are issued automatically without any admin work from your side. Employees receive immediate confirmations, so momentum isn’t lost along the way – and any rewards that aren’t on the platform (like physical items) can remain opt-in and manual.
We’ve designed the tool to support distributed and remote-first teams as well as those based more centrally, and whether your company emphasizes volunteering, donations, peer-engagement, or skills-based work, admins can shape the system accordingly. Most importantly, we’ve made monitoring and measuring impact simple and seamless: admins can track badge attainment, rewards, and follow-on engagement.
The ability to pull data is exceptional. We've never been able to see this kind of data before.

Mallory Burke
Senior Program Manager - Atlassian Foundation
Want to see how configurable gamification can scale your impact? Explore a live walkthrough of Goodstack’s badge and rewards system, or reach out for a tailored mock-up based on your programs. To learn more, get in touch with our team: goodstack.io/get-in-touch.