Hootsuite's HootGiving program, supported in part by Goodstack's verification services, is helping nonprofits worldwide unlock the value of their social media relationships.

A hurricane hits, and within hours, relief organizations mobilize millions of dollars through a coordinated campaign on TikTok. A local animal shelter posts about an abandoned pet on Instagram, and by evening, adoption applications are flooding in. 

When a nonprofit strikes the right message at the right time on the right platform, the impact can ripple far beyond a simple digital thumbs up.

Hootsuite understands the power of social media to inspire meaningful action. The company's commitment to social impact led to the creation of HootGiving, a program that offers eligible nonprofit organizations and registered charities up to 60% off Hootsuite's Standard and Advanced plans. 

From helping international human rights organizations share important stories to enabling small local charities to expand their reach, Hootsuite equips nonprofits with the tools they need to create meaningful change.

Hootsuite's social impact at a glance

• 11,200+ nonprofits supported with the HootGiving discount

• 10,400+ nonprofits received free social media education via the Uplift webinar series

• 10M+ students educated with free access to Hootsuite Academy, with 639 participating higher education institutions

• $200,000+ donated to community causes through the Hootsuite for Good program

Hootsuite partnered with Goodstack in early 2024 to streamline their nonprofit verification process and expand their program's global reach. Here's how this collaboration is facilitating access to vital digital tools for mission-driven organizations worldwide.

Social media tools that transform nonprofit impact

Hootsuite's proprietary research shows that nonprofit organizations using their tools save an average of three hours per week implementing their social strategies. "The time nonprofits save by using Hootsuite helps take some of the load off the teams we know wear so many hats," notes Laura Zubick, Hootsuite's Senior Manager, Social Impact. 

Beyond the platform itself, Hootsuite also provides educational resources through its Uplift webinar series and discounted access to Hootsuite Academy courses. "We want to make sure [our nonprofit partners] not only have access to the tools, but that they really understand how to advance their social strategies and excel in that area," explains Zubick.

Nonprofit success story: Nashville Entrepreneur Center

The Nashville Entrepreneur Center (NEC), which supports entrepreneurs in Tennessee, has leveraged Hootsuite's platform to expand its social media reach. After being verified by Goodstack to receive the HootGiving discount, the org gained access to powerful scheduling and analytics features.

Hootsuite's analytics tool that compares social data in one place is a huge advantage. Thanks to Goodstack's support, we accessed the service and increased our impact, helping more entrepreneurs grow their businesses.

Angel May

Senior vice president of marketing & communications at NEC

Verification that drives value, not just validation

To offer discounts at scale, companies like Hootsuite must first verify that nonprofits are legitimate. But traditional verification processes can require extensive paperwork and long approval timelines.

Goodstack addresses this challenge through an embedded verification system. On Hootsuite, this manifests as a button on the website that feels like a natural extension of the user experience. The streamlined process validates four essential criteria: nonprofit status, regulatory compliance, the applicant's organizational affiliation, and alignment with Hootsuite's eligibility requirements.

Beyond the mechanics of verification, Goodstack brings a partner-focused mindset to the table. "Goodstack is clearly thinking about the entire relationship between company and nonprofit. They [focus on] building out a comprehensive picture," says Zubick.

A collaborative partnership that maximizes impact

In addition to verifications support, Goodstack offers additional promotional services to amplify the HootGiving message in external marketing materials. In a recent email campaign, for example, Goodstack deployed a targeted email to nearly 25,000 nonprofits about Hootsuite's offerings—and the message garnered an exceptional 43% open rate. "Goodstack is proactive about bringing opportunities forward to us to help us expand reach and accessibility," notes Zubick. 

How UNESCO leveraged Hootsuite for truly global impact

With a small team and limited budget, UNESCO needed an efficient way to raise awareness for its campaign to End Impunity for Crimes against Journalists. Via Hootsuite, they managed evocative content across multiple social networks and languages, creating newspaper-styled posts that stood out in crowded feeds.

The results were remarkable—the #TruthNeverDies campaign reached over 2 million people organically, generated 26,600 tweets, and achieved 80,700 social media engagements.

Looking ahead, Hootsuite plans to host its next Uplift Summit Series in September 2025, providing free educational content to thousands of nonprofits. 

For Goodstack, the collaboration demonstrates a commitment to being a true partner for social impact.

To learn more about Hootsuite's nonprofit program, visit HootGiving—and to learn more about Goodstack's verification service for businesses, visit goodstack.io.